Money and your emotions

We enjoy advertising campaigns of fund managers and other financial institutions.  It is compressed, creative and entertaining.  For example a story about a blind doctor who cares for his patients (by Coronation); re-visiting the great Ali versus Foreman fight in Kinshasa (by Sanlam); re-uniting with a loved one after the fall of the Berlin wall (by Allan Gray).  We all could make an emotional connection with many of these stories, but what information do they provide us about the underlying investment(s) in order to help us decide if I should use or invest with them?

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